Deciding on Online Publishing Software
May 2nd, 2010
Producing an ebrochure is a lot of effort, therefore it would be a shame to spoil all the work by picking the wrong digital magazine software. In fact, picking a software supplier is the most important decision you’ll take when you produce digital publication. And note that they do a lot more than simply help you in formatting your content. The most important feature to look for is, obviously, simplicity of use. The software could be the most extraordinary you’ve seen - but if you’re unable to use it, it’s worth nothing. Your electronic catalog should be important enough to you that you try out different providers. With hacking and spamming being an online issue, security measures should be your next main priority as you’re producing an online edition. Think about what is protecting your ebrochure. Can the readers simply copy and paste the catalog content or has the flash software supplier anything in place peventing these things? Is the content secure? You’ll need to think about the business plan to promote your ezine. Social-media, ads, these are things that should be covered irrespective of which business plan is being used. Current techniques mean considering search engine essentials as you edit content. Can you combine paid for and free content? You might think about offering a variety of subscription options. The nature of your content, as well - is it monetized in any way? Will you be using teasers and summaries to market your online publication? What’s the accessibility of the ebrochure? If it’ll be private you should be able to look into many hosting options or will it be public? You will probably be better hosting directly with your supplier. Have you figured out how you will deal with back-issues? Some workarounds you really should look at in advance before any emergency. What about their level of tech support? Check the FAQs. Also check any how-to guide they may have. Do they commit to their response time? Try calling their emergency phone number to test it out. Technical support may be the last consideration but it should be a decisive factor in your choice of provider. Because you don’t want to discover the hard way that they’re actually not up to it…
Your skills are being tried - select cautiously! Without the correct vendor your publication will not flourish as well as it would.
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