Chrome Cologne for Men
January 8th, 2010
Chrome Cologne for Men was created by French fashion designer Loris (Louis) Azzaro and launched as his signature fragrance in 1996. Marketed as a contemporary yet traditional masculine cologne, Chrome has become a top performer on the world market.
Azzaro’s fragrance is complex and primal. This combination may hold the secret to Chrome’s appeal. Chrome has been described as having a quiet force, with accents of bergamot, grapefruit and ginger. These crisp scents are balanced with a blend of musk, wood, and amber.
Chrome introduces itself with courage and then recedes to a discreet level. Chrome’s aroma lingers for 6 to 10 hours.
To appreciate Chrome’s significance, it helps to know the man whose signature it represents. Loris Azzaro (February 9, 1933 - November 20, 2003) was not French. He was orn and raised in Tunisia by Sicilian parents. The importance of this will soon become evident.
Azzaro first came to France as a college student in Toulouse, where he studied politics. Events led him away from school and into fashion design. In 1962, Azzaro opened his first store in Paris and founded Loris Azzaro Couture. By 1968, he was well-known as a designer of glamorous party dresses for Frecnh uppercrust women. His influence expanded to include Sophia Loren, and Nichole Kidman.
The popularity of Azzaro’s designs was because of their unique features and materials. His creations incorporated ornate beading and boldly placed cut outs. Azzaro was known for weaving bright chains onto shirts to make chainmail tops and dresses. He was unafraid making revolutionary fashion statements.
Azzaro expanded his line to include men’s clothing and fragrances. In 1975 he created Couture, his first cologne. By the time he died at 70, Azzaro was renowned for his fragrances as well as his clothing.
Azzaro felt that Tunisia was where he was most able to be himself. He said the Mediterranean was inside him. Something that drew Azzaro Tunisia was its abundance of his favorite color, azure blue. Inspired by his Tunisian roots and the Mediterranean Sea, and with the desire to create a product that captured the essence of his own spirit, Azzaro crafted Chrome Cologne for Men. In doing so, he created a product that transcended the physical.
The physical characteristics of Chrome should not be overlooked, however. Azzaro put as much of his attention into detailing his product’s outer wrapping as he did into selecting the ingredients for the cologne.
The packaging for Chrome Cologne for Men is a Mediterranean steel-blue. Even the color of the cologne reflects Azzaro’s passion for blue. Given his delight for the color, Azzaro was determined to incorporate as much of it into the presentation of his signature fragrance as possible.
The 3-dimensional clear glass square bottle is topped with a chrome-colored cap. A diamond plate stamp complements the cap.
Azzaro’s fragrance line is poised to surpass the success of his clothing line. Chrome Cologne for Men is a significant factor in the steady increase in revenues for Azzaro’s company. Ensconced on the “Top 10 Mens Colognes” lists of leading fragrance purveyors worldwide, Chrome is Azzaro’s ultimate legacy.
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